Search Engine Optimization
A Crucial Competitive Advantage.
The priority goal of all website marketers is creating a constant
flow of qualified traffic. The best route to that traffic is achieving
prominent web visibility across the major search engines. Over 80%
of websites are initially discovered through search engine query.
Therefore a distinct competitive advantage can be attained by ranking
high in the search results for your targeted keyword phrases. The
resulting traffic is the most desirable of leads because they are
already seeking your products or services. Best of all… referred
leads from natural search engine results are completely free.
What is Search Engine Optimization?
The process of search engine optimization is conditioning a website
and specifically individual web pages to impress the ranking criteria
set by each unique search engine. The basic foundation of search
engine ranking is establishing relevancy to the context of a search
query. Those web pages that best satisfy relevancy will generally
be ranked higher in the search results. Optimization is a complicated
process with almost infinite variables that is made even more complex
because the engines frequently change the ranking criteria.
The Subia Creative Advantage.
HTML code structure and interface architecture of how web pages
link and relate to each other is crucial to search engine ranking
potential. That’s why our web designers and developers consider
“search engine friendly aspects” when they
design and build websites. Whether you choose to use our search
engine optimization services or not, we standardly platform
the core structure within the web design scope as a value-added
benefit to our clients.
Our priority is giving your website the best opportunity
for longterm success well after the design and build stage is complete.
That potential is magnified when our clients understand the Principles
of Search Engine Optimization. Relevancy is measured in four
primary areas including on-page content,
link popularity (links to your site), keywords
used in anchor-text that link to your site, structure
of metadata (behind the scenes) and web page title
tags. Core subject-themeing across an entire website provides
an energizing effect.
The search engine optimization process centers upon
clever copywriting that simultaneously considers placing keywords
and keyword phrases where they are most impressive to ranking algorithms
and consider compelling aspects that entices a user to click through
to your website. We invite you to read our overview of Copywriting
for Search Engines which will strengthen your potential of higher
volume qualified traffic.
Begin the web design journey with us.
We’ll help clear the path to web visibility.
Phoenix Arizona Web Design, Graphic Design,
Internet Marketing & Search Engine Optimization