Link Popularity Strategy


A.F. Payne Photographic

 

Quality inbound links that enhance “anchor text” keyword themeing is the most crucial component of a search engine optimization campaign other than on-page content. The greater the competition for a themed group of targeted keyword, the more “anchor-text” links it takes to achieve and sustain higher search engine ranking positions.

Quality Links
Links are not created equal. Links from web pages that are relevant and compatible to your web pages carry greater ranking strength. One-way (non-reciprocated) inbound links are stronger than reciprocal (two-way) links. Inbound links from web pages that contain your targeted keywords within their page title tags provide stronger ranking value. Therefore, the key is not volume, but a volume of “quality links” that also provide lead referral potential beyond link popularity benefits.

Initial Link Building Campaign

A dedicated link-building specialist will be assigned to your project. We setup a “Marketing Partners Directory” within your site structured in a fashion to deliver best value to both you and your link partners. The pages will be included in your site map and robots.txt file to facilitate easier search engine spidering and indexing. They will contain strong keyword title tags to entice the best quality-marketing partners.

We focus on quality marketing partners that position your links where they have reasonable opportunity to refer qualified leads to your website. We practice spam-free methods that avoid link farms and other unethical methods that only serve to artificially inflate link popularity. The primary purpose of link-building campaign is to deliver qualified traffic and to platform for long-term success.

You must give us ftp access to administer uploading of updated directory pages which also grants us exclusive management of those pages through the duration of the link campaign and any continuing maintenance periods. Also see our Link Campaign Terms and Conditions.

Initial Campaign Fee. $1500
The fee includes the initial Marketing Partners Directory setup, integration and an “add url” feature which we administer. A minimum twenty-five (25) reciprocal links and ten (10) one-way links are included. A linking report will be provided for verification.

On-Going Link Management. $300 Per Month, Payable Quarterly
Maintenance does not begin until the Initial Campaign minimum number of links is satisfied and link management may be terminated at any time with a minimum of three (3) months written notice. We continue to solicit new quality marketing partners and particularly seek one-way inbound links for maximum ranking strength. Although we do not guarantee a minimum number, our clients can typically expect 15 to 30 new links per month gradually increasing link popularity by 180 to 360 links per calendar year which will strengthen on-going ranking positions.

Things to Consider
Patience brings rewards. It can take many months for some search engines to spider and recognize inbound links and some engines will never display all links even though credit is given behind the scenes. It takes the combined synergy of both on-page optimization (keyword content), title tags, meta descriptions, anchor-text, link popularity, interface linking architecture and across-website context relevancy to attain high search engine ranking. Although link popularity and anchor-text creation are significantly crucial, we do not guarantee ranking positions. Our best efforts and best practices are however, a commitment.



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